Honest to Goodness
Honest to Goodness is a popular café in Dublin known for its homemade, classic menu. Since December 2024, we’ve managed their content and social strategy daily - growing their Instagram from 812 to over 11,000 followers, and building their TikTok from scratch, generating nearly 6,500 followers. We also supported a recent menu refresh with a strategic, consistent content strategy, helping drive buzz around their now Dublin-famous Caesar wrap, cinnamon rolls (known locally as cinnamon swirls), and caramelized banana iced coffee.
O’Reillys Auction Rooms
O’Reillys Auction Rooms is a historic auction house in Dublin, known for fine art, jewelry, and antique sales dating back to 1948. Since February 2025, we’ve managed their full social media presence - building their TikTok account from just 152 to over 7,300 followers, and growing their Instagram from 6,250 to over 16,600. Monthly views have regularly topped 200K, increasingly from organic content rather than paid ads, driving consistent traffic and bio link clicks ahead of every auction.
Killian McNulty
Killian McNulty is a mid-century furniture dealer on Francis Street, Dublin. Since April 2025, we’ve managed his social media and built his TikTok from the ground up - growing his Instagram from 6,203 to nearly 20,000 followers, and his Tiktok to over 2,500. His original series reacting to Architectural Digest home tours has become a signature, repeatable content type for him, with videos regularly surpassing 10K views and his top episode (reacting to Lenny Kravitz’s home) reaching 86.6K. That visibility has opened doors beyond social media -- including press opportunities and speaking engagements -- and helped drive his first online sales through his website.
Brereton Jewellers
Brereton Jewellers is a family-owned jewellery retailer in Dublin, open since 1916. From July 2025 to July 2026, we managed their Instagram and TikTok, posting three times weekly and covering key events like Dublin’s premiere bridal show. When we started, their account relied heavily on sponsored posts to perform; by introducing reels in which the staff speak directly and an overall more organic content strategy, engagement grew significantly less dependent on paid promotion - their top unsponsored Instagram post reached 26,300 views, and their top TikTok video hit over 67,000. Instagram followers nearly doubled from 3,434 to 6,439, and TikTok grew from 24 to over 2,100.
Revamped the organic social marketing strategy for a Dublin-based small business, leading to a 143% increase in follower count and 198% increase in engagement in 3 months. Later built out a digital inventory management solution and website from scratch.
Built a net-new TikTok account and revamped Instagram strategy, increasing reach by over 10,000%. Launched the viral “Antiques Expert” series, grew followers by 78%, and generated 668K+ views in 90 days. Successfully maintained audience momentum through business closure and transition to new art gallery venture.
Built out a paid social ads strategy for a New Jersey-based Medical Aesthetics office and successfully decreased cost per conversion by 32%. Brainstormed ideas for organic social content creation and expanded the website to implement SEO best practices.
Launched paid ads campaigns and expanded organic social reach through Pinterest. Implemented SEO best practices on Jennifer Watty’s website and increased organic search traffic by 100% in 3 months.
