Created, managed, and scaled Datadog’s Meta ads strategy. Grew cumulative annual Meta ads budgets from $2.4M to $7.5M+ in 2 years and regularly conceptualized new, successful ad creative concepts.
Revamped the organic social marketing strategy for a Dublin-based small business, leading to a 143% increase in follower count and 198% increase in engagement in 3 months. Later built out a digital inventory management solution and website from scratch.
Launched paid ads campaigns and expanded organic social reach through Pinterest. Implemented SEO best practices on Jennifer Watty’s website and increased organic search traffic by 100% in 3 months.
Built out a paid social ads strategy for a New Jersey-based Medical Aesthetics office and successfully decreased cost per conversion by 32%. Brainstormed ideas for organic social content creation and expanded the website to implement SEO best practices.
