Datadog

Managed creation, analysis, and optimizations of Meta ads campaigns, growing cumulative annual budgets from $2.4M to $7.5M+ in <3 years.

Client
Datadog

Project Timeline
2021 - 2023

Location
New York, New York

Service Focus:
Paid Social (Meta, Google + Youtube, LinkedIn)

Ad Creative Conception and Launch

Event + Webinar Promotion

  • Successfully managed, scaled, and optimized Meta ads campaigns; grew cumulative annual budgets from $2.4M in 2021 to $7.5M+ in 2023.

  • Led Meta ad creative and targeting testing, driving a 300% increase in leads and 200% increase in MQLs.

    Success from creative launches on Meta led to testing expansion across channels (LinkedIn, Twitter, Youtube, and Google).

  • Worked cross-functionally with Brand Design and Video teams to launch 3-4 new creative ad tests each quarter across multiple advertising channels.

    Managed 2-3 webinar campaigns on Facebook per quarter for Field and Partner Marketing teams.

  • Achieved a 32% cost per MQL decrease in 1 year on Meta ads through promoted content expansion.

    Enabled team to expand from solely free trial-focused digital efforts to include and pivot towards content-focused efforts due to cost efficiency.

Results

Open laptop on a desk with the word 'Datadog' displayed on the screen, and a small dog icon in the bottom right corner of the screen, with a blurred plant in the background.
iPhone with Instagram profile page open, placed on a white surface next to a MacBook laptop, a pair of sunglasses, and a coffee cup.
Two digital advertisements on a light blue background. The left ad promotes a webinar titled 'How to Prioritize Metrics as an E-commerce CTO' hosted by Danny Miles of Dollar Shave Club, featuring a dark background with purple geometric and network graphics. The right ad promotes a webinar titled 'Observe, Uncover and Secure Threats That Matter' with a blue background and a screenshot of a security dashboard, also hosted by Datadog.

"Jasmine is a very unique marketer in her ability to conjoin innovation with in-the-weeds performance analysis.”

— Scott Anderson, Team Lead, Growth Marketing @ Datadog