Results

Revamped Instagram strategy and built a brand-new TikTok presence to expand reach and engagement.

Strategic efforts led to a 10,416% increase in Instagram reach and a 77.6% growth in followers over 90 days.

Focused on content that resonated with non-followers, driving higher engagement and profile activity.

Resulted in a 5,201% increase in profile activity, 26,020% growth in external link taps, and 15K+ total interactions in 90 days.

Created highly shareable content, including trending topics and engaging storytelling.

Generated 265K+ views on a closing-down sale video and 256K+ views on an antiques discussion, with over 98% of views from non-followers.

Launched the Antiques Expert Series, positioning the shop as an authority in the industry.

Leveraged social media to drive sales during the closing-down period, successfully converting online interest into in-store purchases.

Gained media attention, with the shop’s story featured in The Irish Independent, boosting credibility and brand awareness.