Niall Mullen Antiques
Drove massive digital growth for a Dublin antiques shop, increasing Instagram reach by 10,416%, generating 668K+ video views, and delivering multiple viral hits—boosting sales and engagement during their closing-down sale.
Timeline
2024 - 2025
Client
Niall Mullen Antiques
Service Focus
Organic Social (Instagram and Tiktok)
Location
Dublin, Ireland
Results
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Revamped Instagram strategy and built a brand-new TikTok presence to expand reach and engagement.
Strategic efforts led to a 10,416% increase in Instagram reach and a 77.6% growth in followers over 90 days.
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Focused on content that resonated with non-followers, driving higher engagement and profile activity.
Resulted in a 5,201% increase in profile activity, 26,020% growth in external link taps, and 15K+ total interactions in 90 days.
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Created highly shareable content, including trending topics and engaging storytelling.
Generated 265K+ views on a closing-down sale video and 256K+ views on an antiques discussion, with over 98% of views from non-followers.
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Launched the Antiques Expert Series, positioning the shop as an authority in the industry.
Leveraged social media to drive sales during the closing-down period, successfully converting online interest into in-store purchases.
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Gained media attention, with the shop’s story featured in The Irish Independent, boosting credibility and brand awareness.
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