Niall Mullen Antiques
We partnered with Niall Mullen Antiques to boost visibility during their closing-down sale and transition into a modern art gallery. Through short-form video, a new TikTok strategy, and a viral campaign, we generated over 668K views and tripled profile visits.
Timeline
2024 - 2025
Client
Niall Mullen Antiques
Service Focus
Organic Social (Instagram and Tiktok)
Short-Form Video
Tiktok Growth
Audience Retention
Crisis-to-Rebuild Positioning
Location
Dublin, Ireland
Results
-
Revamped Instagram strategy and built a brand-new TikTok presence to expand reach and engagement.
Strategic efforts led to a 10,416% increase in Instagram reach and a 77.6% growth in followers over 90 days.
-
Focused on content that resonated with non-followers, driving higher engagement and profile activity.
Resulted in a 5,201% increase in profile activity, 26,020% growth in external link taps, and 15K+ total interactions in 90 days.
-
Created highly shareable content, including trending topics and engaging storytelling.
Generated 265K+ views on a closing-down sale video and 256K+ views on an antiques discussion, with over 98% of views from non-followers.
-
Launched the Antiques Expert Series, positioning the shop as an authority in the industry.
Leveraged social media to drive sales during the closing-down period, successfully converting online interest into in-store purchases.
-
Gained media attention, with the shop’s story featured in The Irish Independent, boosting credibility and brand awareness.
Portfolio
Get in touch.
Looking to grow your visibility or make a major business shift? Let’s talk! Please fill out the form to book a free discovery call.