Ruby Ruby Designer Consignment

Ruby Ruby, a high-end designer consignment store in Dublin, sought to modernize its retail approach. Our collaboration focused on transitioning from a traditional brick-and-mortar model to a robust omnichannel presence.

Timeline
2023 - 2025

Client
Ruby Ruby

Service Focus
Organic Social (Instagram and Tiktok)

Shopify (Inventory Management and Website Build-Out)

Location
Dublin, Ireland

Inside the Transformation

Challenges Addressed:

  • Limited online visibility and engagement

  • Inefficient inventory management system and processes

  • Absence of an e-commerce platform

Strategic Solutions:

  • Revamped Instagram strategy and launched a Tiktok account, resulting in a 143% increase in followers and a 198% boost in engagement within three months.

  • Created high-performing short-form video content that consistently drove traffic, increased visibility, and supported sales of new arrivals.

  • Provided ongoing support and consulting on digital best practices, helping the business improve how new stock is showcased online.

  • Established a repeatable content system that the shop could continue to use even without a full e-commerce site in place.

Portfolio

Results

  • Took control of Ruby Ruby's organic social media strategy by pivoting Instagram strategy and launching a Tiktok.

    Strategic shift led to a 143% increase in followers and a 198% increase in engagement in 3 months.

  • Researched and implemented an integrated inventory management system and Shopify e-commerce website, allowing for seamless inventory tracking, real-time sales data analysis, and targeted marketing campaigns. Trained employees on usage and maintenance.

  • (In progress): Launching a net-new website through Shopify and connected it to the new Inventory Management System.

  • Led the strategic shift from a single-channel retail model to an omnichannel approach, harnessing the power of technology to create a unified customer experience, increase loyalty, and boost sales.

Get in touch.

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