Fortress Medical Aesthetics

Improved a Mountainside, New Jersey-based medical spa’s online visibility and generated new client consultations through a combined SEO and paid social media advertising strategy.

Service Focus
Social Media Ads (Meta)

Organic Social Media Consulting

SEO

Wix Website Optimizations + Expansion

Client
Dr. Laury Rosefort, Fortress Medical Aesthetics

Project Timeline
2024 - 2025

Location

Mountainside, New Jersey

Results

  • Through targeted optimization of Fortress Medical Aesthetics’ paid social campaigns, we achieved remarkable results. We decreased the average cost-per-click (CPC) that they had seen with their previous digital marketing agency by 62%. Simultaneously, we increased their click-through rate (CTR) by 55% and significantly enhanced the quality of leads generated. These improvements not only optimized ad spend but also ensured that the leads received were more aligned with the client’s target audience, driving better conversion potential.

  • After implementing a comprehensive SEO strategy for Fortress Medical Aesthetics, we achieved significant improvements in both website traffic and visibility. By creating targeted landing pages and producing valuable content centered around popular SEO keywords, we effectively expanded the site’s reach. Additionally, we launched a blog to address common queries, enhancing user engagement.

    When comparing two three-month periods of the site's performance, we observed a 114% increase in clicks while impressions skyrocketed by over 345%. These enhancements demonstrate the effectiveness of our approach, driving more organic traffic and increasing overall engagement with potential clients.

Laptop displaying Fortress Medical Aesthetics website, placed on a table with a lamp, small round vase, and a lit candle in a bowl-shaped holder, with sunlight creating shadows on the wall.
Three promotional social media posts for aesthetic treatments, including Botox, chemical peels, and lip fillers, with images of women and text detailing treatments and free consultations.
A green and white marble-patterned vase with dried white flowers on a white surface, with a smartphone displaying a social media page propped against the vase. To the right, there is a clear glass of water and an empty glass bottle, and to the left, green leaves of a plant are partially visible.

"As a female solopreneur growing my business from scratch, it was crucial for me to find someone who could provide individualized attention and understand the unique challenges I faced. Jasmine was that person and more."

— Dr. Laury Rosefort, Founder & CEO, Fortress Medical Aesthetics