Honest to Goodness
Honest to Goodness is a beloved Dublin café known for its homemade, classic menu and loyal customer base. When we started working together in December 2024, their Instagram had just 812 followers and they had no TikTok presence at all - great food with no content engine behind it. We stepped in to build both from the ground up: filming, editing, and posting daily content and leaning into what made the cafe unique - dishes like their chicken Caesar wrap, cinnamon rolls (known locally as swirls), and caramelized banana iced coffee - until they became Dublin-famous.
Service Focus
Social Media Content Ideation & Creation
Daily Instagram & TikTok Management
Short-Form Video Editing for Reels & TikTok
Organic Social Media Strategy & Execution
Caption Writing & Hashtag Optimization
Location
Dublin, Ireland
Timeline
2024 - Present
Results
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We built their social media presence from the ground up.
Grew their Instagram following from 812 to over 11,000 - a 13x increase - and built a new TikTok account from zero to 6,500 followers. -
Our content now reaches over 43,000 people every month, up from under 4,000 when we started.
We consistently reach both followers and new audiences, with 60% of monthly reach coming from non-followers - proof that even two years after beginning our work together, they are still hitting new audiences. -
We helped turn Instagram into a traffic driver, not just a digital menu.
Clicks to their website from Instagram increased from just 19 per month to nearly 350 monthly link taps.
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We transformed passive scrolling into real interactions.
Monthly engagements have grown from 78 to over 2,000 - a 25x increase - with continued strong interactions across Reels, TikTok, Facebook, and Stories.
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We gave Honest to Goodness a consistent voice and presence online.
Through daily Reels, TikToks, Stories, and strategic posting since December 2024, we’ve helped turn them into a genuine Dublin favorite - the kind of café people travel across the city for.
What Their Customers Are Saying
“Having seen this café on social media, I had to try it. The Chicken Caesar Salad was even better than it looked in the videos. So full of flavour. It was really good. Well done.”
“We’ve all seen Honest To Goodness all over our FYPs, whether it’s the chunky caesar salad wrap, the doughlicious buns, or the banana iced latte.”
“I went in last week as it kept appearing on TikTok. The caesar salad wrap was incredible and very filling.””
As Featured In
“A smart social media presence and everything-in-house ethos had Liberties café Honest To Goodness on our hitlist.”
“After hearing out about €14 chicken Caesar wrap on social media, our critic samples the lunch offering at this Liberties cafe.”
Portfolio
Get in touch.
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