O’Reillys Auction Rooms

O'Reilly's Auction Rooms is a historic auction house in Dublin, known for jewelry, fine art, and antique sales dating back to 1948. When we started working together in February 2025, their Instagram had a modest following and they had no TikTok presence at all. We stepped in to manage their full social media presence - building their TikTok from the ground up, filming and posting daily content ahead of every auction, and creating story highlights to link viewers directly to each sale.

Service Focus
Social Media Content Ideation & Creation

Daily Instagram & TikTok Management

Auction Highlight & Story Coverage

Organic Social Media Strategy & Execution

Location
Dublin, Ireland

Timeline
2025 - Present

Results

  • We built their social media presence from the ground up.

    Grew their TikTok from just 152 to over 7,300 followers, and their Instagram from 6,250 to over 16,600 — consistent growth over more than a year of active management.

  • Consistent visibility, month after month.

    Monthly views have regularly topped 200,000, with reach continuing to climb even as reliance on paid ads has dropped.

  • Turning content into clicks.

    Story links and bio taps regularly drive hundreds of visits to their site each month, directing bidders straight to upcoming auction listings.

  • Real interactions, not just views.

    Monthly interactions have grown from under 1,500 to nearly 2,000, with Reels consistently outperforming static posts for both followers and new audiences.

  • Social growth that translates to real results.

    This consistent content strategy has coincided with real momentum at auction - average registrations climbed from 300 in 2024 to over 400 by mid-2025, with some of the strongest auctions drawing 500–550+ registrations.

Portfolio

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