Results

We built lasting momentum, not just temporary growth.

Grew Instagram from 3,434 to over 6,400 followers, and TikTok from just 24 to over 2,100 - nearly doubling their Instagram following over the course of the year.

Reaching well beyond their existing audience.

Monthly views reached nearly 147,000, with over two-thirds coming from non-followers, proof the content was working to bring in new audiences, not just reaching people already familiar with the brand.

Reduced reliance on sponsored posts, without losing performance.

When we started, Brereton's account relied heavily on promoted posts to perform. By introducing reels of staff members talking and an overall more organic content style, their top unsponsored Instagram post reached over 27,000 views, and their top TikTok video hit over 67,000 - all without paid promotion.

Turning content into real customer action.

Monthly bio link taps and profile visits grew substantially, with hundreds of clicks driving customers directly from content to their website each month.

A strategy built to outlast the engagement itself.

Brereton has since taken their content in-house and continues to post successfully using the organic, reels-driven approach built during our time working together.